Social Media, Websites and Advertising Violations

Posted on: November 20th, 2020 by RAGC Team No Comments

Social Media, Websites and Advertising Violations

It seems innocent enough…posting a congratulatory comment to your buyers/sellers on your personal social media account, sharing your new listing or asking your friends/followers to recommend your real estate services to their friends/followers. Or, you’ve created a website that promotes your services or team and make yourself/team the “star” of the page. Well…under certain circumstances, this can subject you to a hefty fine (up to $15,000). Here’s a few of the most common Code of Ethics (and, in some cases, also license law) violations seen on social media:

  • Sharing professional promotions or listings on personal social media accounts without including full licensee name and licensure/broker information on the post (equal prominence rules apply)
  • Soliciting business on personal social media accounts without including full licensee name and licensure/broker information on the post (equal prominence rules apply)
  • Posting photos/videos of other broker’s listings that you have taken without written permission from the listing broker. (Note: You may not take such photos without written permission from the listing broker. Also, do not allow buyers to photograph or video the listing without written permission.)
  • Using the term “REALTOR®” with geographical locations, descriptive words or phrases
  • Failing to include the licensed name of at least one team member and the name of the broker when advertising under a team (equal prominence rules apply)

Additional information can be found at www.ohiorealtors.org.